BrewDog are a weird bunch. I mentioned on Twitter the other day that their advertising both makes me annoyed as a long-standing fan of tasty beer in the UK and very happy as a shareholder interested in the company making decent profits, and this division in my mind hurts my tiny brain. However, the big thing that I have been impressed with is the Equity for Punks scheme, their fan sourced money raising/share selling scheme.
They’ve pulled together an impressive amount of cash in a small amount of time on two separate occasions and if they try it again I can see them doing just as well. However, one thing that has been discussed is what you get for your investment. There is the 5% discount in their bars and up to 20% in the online shop, but with Kickstarter, Crowdcube and the like helping people to start up projects all over the world people are starting to get wise to getting something back on their investment. Enter the second BrewDog AGM, stage right.