The boilermaker. An annoying name for a tradition as old as modern whisky – drinking it alongside a beer. With BrewDog having expanded into spirit-making and continuing to grow its bar estate, it was only a matter of time before it got in on the action. While this isn’t the first time they’ve done whisky and beer stuff, it’s certainly the most concerted effort – three whiskies, from three producers, each matched with a BrewDog beer. I’m not a big fan of two of the three, but the third I’m quite partial to: Compass Box Transistor paired with Punk IPA.Continue reading “Compass Box Transistor and Punk IPA”
It’s BrewDog’s AGM this weekend, and along with some big news (a new bar in Glasgow with micro-brewery, launching Lone Wolf gin and vodka, revealing who’s buying 22% of the company…) there are a load of beers to try. In amongst the the cans of Born to Die and bottles of Dog F are a trio of beers from the past: Hop Rocker, The Physics and Punk IPA. This isn’t the Punk of today, instead it’s a recreation of the original recipe. And while I’m not at the AGM, I am in BrewDog Shepherd’s Bush, leeching their wifi and drinking Original Punk IPA.
BrewDog are not a company to do things in an easy or conventional way. Want investors? Sell thousands of shares, one at a time, to your fans. Want to get more of your beer to the USA? Crowdfund a huge distillery there. Find there aren’t enough hotels near your HQ? Try to build your own. Want to get new investment that is currently against the company’s articles of association? Send out an email to all of your relevant shareholders at 11pm on the latest day you can notify them.
The last is a new one, but the notification letter had a few things in it, wrapped up in glorious financial legalese. Here’s my attempt at unravelling it…
Best before dates are a strange thing in the beer world. The law in the UK ensures that brewers put a date on their bottles, but for the most part it’s an entirely made up number that can be happily ignored. However, it seems that BrewDog have jumped on the fresh beer bandwagon and embraced the BBE with a new IPA: Born to Die.
BrewDog are at it again. After three scarily successful rounds of crowdfunding, two of which I’ve pitched in to, they’ve decided to go again, with Equity for Punks IV now live. To announce it, they put on an event at their Shepherds Bush bar, with an evening of founders James Watt and Martin Dickie, beer, new product announcements and BrewDog fans cheering ‘Breeeewdooog, Breeeewdoooog’ every time there was a lull. They also had a special beer on tap, made at the pilot plant at their Ellon brewery: BrewDog Pilot Brew 008 – Whiskey Sour.