Twitter is becoming increasingly ubiquitous in the whisky world, with the initial onslaught of geeky whisky fans acting as a vanguard to bloggers, writers and producers who have been signing up and joining in the conversation with various levels of enthusiasm. One of the more recent inductees into the online world is Rachel Barrie, aka @TheLadyBlender, master blender for Morrison Bowmore Distillers, the folks behind Bowmore, Glen Garioch and Auchentoshan (as well as the “I’ve never seen them before” McLelland’s single malts).
She’s thrown herself into tweeting in an enthusiastic manner and as a first larger work related thing put together a bunch of twitterers to join in with the first Bowmore Twitter tasting under the hashtag of #LoveBowmore. I was on the guestlist.
Continue reading “#LoveBowmore – A Bowmore Twitter tasting”