The folks at Laphroaig are fans of the travel retail sector, and the latest launch has added a pair of whiskies to the range. While passing through Aberdeen airport recently, I grabbed the first of the two – Laphroaig Four Oak.
Travel retail is a strange market. Not only are the shops in some of the strangest on earth – liminal spaces constructed with a strange dual purpose of quick movement and opportunities to spend cash – but it’s a hard market. Bruichladdich are no stranger to the vagaries of travel retail and they’ve just unveiled a pair of new whiskies – Bruichladdich The Laddie Eight and Port Charlotte 2007 CC:01.
I’m slightly obsessed with Laphroaig. I’ve been a fan for a while, but over the last couple of years, ever since trying a 1990s version of Laphroaig 10, I’ve grabbed every one of their new releases, bought a few older ones at auction and investigated independent bottlings. Their new releases over the last few years have focused around Travel Retail, formerly known as Duty Free, with Triple Wood and PX appearing on the shelves. The former has now been moved into the general market, replaced by the latter, and this month they announced that another whisky had been added to the Travel Retail exclusive line-up – Laphroaig QA Cask.