PR trips are often ridiculous things. Outside of the whisky world there is often craziness tangentially connected with whatever is being PR’d, followed by a goodie bag and a cab home, but my little corner of the PR system is generally a more sensible place. Having extracted myself from the world of computer games writing, an area where you can find yourself driving a tank just as easily as being force fed drinks at a free bar, before a) the money to do the crazy had arrived and b) I’d written anything about computer games that would have brought me to the attention of a PR company, I feel I’ve missed out. Thankfully I know the folks at Maverick Drinks and they’ve done their part to bring me into the realm of the insane press trip.
I went fly-fishing with Smooth Ambler head distiller John Little. Rock and Roll.