Arty Beer from BrewDog and Flying Dog

One of the great things about living in London is that there is more art around for easy viewing and consumption than almost anywhere else in the UK. Some of the world’s most famous art galleries as well as a thriving scene of smaller establishments and popups, along with artists themselves practically hanging around in the street showing off their work. Unfortunately I am a lazy heathen who, despite bursts of attempting to appreciate art, generally ends up missing the interesting exhibitions and doesn’t generally find the old school ‘paintings’ end of the art world all that thrilling. These days one of the main ways I interact with the artistic world is through the labels on bottles of beer…

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BrewDog vs Flying Dog – The International Arms Race

Much as I whinge about BrewDog’s gimmicky marketing and beer releases I do still pay attention to them all and generally end up trying them. For I am at heart a weak fanboy, no matter how much I might rail against beer consistency issues, dodgy publicity whoring and occasional bits of fast-and-loose-ness with the truth. BrewDog announced a while back that they were going to buck the ‘collaboration’ trend and go for a face off instead – choose some restraints to the beer making process, let each brewer make a beer, and then let the public choose which they liked best. Their opponents – Maryland brewers Flying Dog, known for interesting beers and a set of labels illustrated by one of my favourite artists, Ralph Steadman.

Scotland vs the USA? The International Arms Race was born.

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