BrewDog – shareholder letters and class C shares

BrewDog are not a company to do things in an easy or conventional way. Want investors? Sell thousands of shares, one at a time, to your fans. Want to get more of your beer to the USA? Crowdfund a huge distillery there. Find there aren’t enough hotels near your HQ? Try to build your own. Want to get new investment that is currently against the company’s articles of association? Send out an email to all of your relevant shareholders at 11pm on the latest day you can notify them.

The last is a new one, but the notification letter had a few things in it, wrapped up in glorious financial legalese. Here’s my attempt at unravelling it…

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