Much as I whinge about BrewDog’s gimmicky marketing and beer releases I do still pay attention to them all and generally end up trying them. For I am at heart a weak fanboy, no matter how much I might rail against beer consistency issues, dodgy publicity whoring and occasional bits of fast-and-loose-ness with the truth. BrewDog announced a while back that they were going to buck the ‘collaboration’ trend and go for a face off instead – choose some restraints to the beer making process, let each brewer make a beer, and then let the public choose which they liked best. Their opponents – Maryland brewers Flying Dog, known for interesting beers and a set of labels illustrated by one of my favourite artists, Ralph Steadman.
Scotland vs the USA? The International Arms Race was born.